By using various social media marketing technique, a business might be able to improve their progress through attractive advertisement that can lead to a rise in the demand for their products. Past few years have witnessed a tremendous increase in the number of people who actively use social networks such as FaceBook and Twitter. Large companies do have the resources to create attractive advertisements, which can appeal to people through televisions, radio, billboards and magazines, etc. On the other hand, small-scale companies have limited resources that might hinder their growth if they have to compete with larger firms. In such cases, the role of social networks play a crucial role in creating demand for these small companies because it is less costly as compared to other alternatives.